Transform Your Pet Business with Digital Marketing Solutions
At Pawsome Digital, we are dedicated to elevating your pet business by establishing a strong online presence and driving sustainable growth through a comprehensive suite of digital marketing services. Here’s how we generally achieve that for our clients.
Website Development and Management
Initial Setup
Domain Name Selection and Registration: Choosing and registering a domain name that resonates with your pet business, only if you don’t have one, with costs covered by us.
Reliable Hosting Provider Setup: Hosting provided on our super fast platform.
Professional Mobile-Friendly Web Design: Creating a user-friendly, attractive website individualized and developed according to client needs, including web apps, forms, and booking systems.
Development of Key Pages: Developing key pages including Home, About, Services, Client Testimonials, Contact, and Blog.
SSL Certificate Implementation: Securing the website with SSL.
Comprehensive SEO Audit: Conducting a deep marketing study that includes an SEO audit to understand client needs, tailored approaches, and target customers, provided to clients for full transparency.
Keyword Research and Optimization: Identifying and implementing relevant keywords as part of the comprehensive marketing study.
Ongoing Management
Monthly Content Updates: Regularly adding new blog posts, services, and client testimonials to enhance SEO outreach and grow domain authority.
Regular Site Maintenance and Security Checks: Ensuring the website is always secure and up-to-date.
Performance Monitoring and Analytics Reporting: Tracking and reporting on website performance.
On-Page SEO Optimization: Optimizing meta tags, headers, and image alt text based on regular audits and analytics results.
Off-Page SEO Strategies: Monthly improvement of domain authority and building backlinks to enhance SEO and rankings. After the first year of working together, clients have more than 40 Ahrefs authority.
Local SEO Strategies: Targeting local clients with tailored SEO.
Monthly Reports: Providing updates on SEO progress and domain authority.
You will get a tailored website developed based on comprehensive SEO keyword research and marketing study, with fast hosting, custom design, SSL security, and key pages setup. Regular content updates, ongoing SEO optimization, and detailed performance reports ensure continuous growth in your domain authority and online presence.
Google Business Profile Management
Initial Setup
Creation and Verification: Setting up and verifying your Google My Business profile while complying with Google algorithm and best practices to ensure your business is easily found online.
Complete Business Details: Adding accurate and complete business information including name, address, phone number, website, and business hours to build trust and improve search rankings.
Upload High-Quality Photos: Enhancing the profile with professional images that attract and engage potential customers.
Ongoing Management
Regular Updates: Posting updates about your services, events, and special offers to keep your audience informed and engaged.
Client Reviews: Actively soliciting and responding to reviews to build credibility and improve local search visibility.
Local SEO Optimization: Continuously optimizing your profile to enhance your local search visibility and drive more traffic to your business.
By setting up and managing your Google Business Profile, we ensure your pet business gains maximum visibility in local search results, attracting more traffic and potential customers. This comprehensive approach to local SEO is designed to build trust, engage your audience, and drive business growth.
Logo and Branding Development
Initial Setup
Professional Logo Design: Crafting a unique, memorable logo that represents your pet business and stands out in the market.
Brand Color Scheme and Typography: Developing a cohesive and appealing color scheme and typography that aligns with your brand identity.
Brand Guideline Document: Creating a comprehensive brand guideline document to ensure consistency across all platforms and marketing materials.
Through professional logo and branding development, we create a distinct and cohesive brand identity for your pet business. This includes a unique logo, a well-defined color scheme, and typography, all documented in a brand guideline to maintain consistency and strengthen your brand presence across all channels.
Social Media Management
The selection of platforms depends on a detailed marketing study and the current state of the client’s social media presence. This ensures that the chosen platforms align with the client’s goals and target audience.
FACEBOOK | INSTAGRAM | TIKTOK | PINTEREST | YOUTUBE | LINKEDIN
Initial Setup
Revamping or Starting Social Media Platforms: Heavily optimizing them for SEO and brand consistency, and preparing a comprehensive content calendar.
Content Strategy Development: Crafting a tailored content strategy that aligns with your brand's goals and audience.
Profile Optimization: Updating and optimizing profile information, bios, and links to reflect your band identity.
Visual Branding: Creating consistent visual elements such as profile pictures, cover photos, and story highlights.
Hashtag Strategy: Developing a hashtag strategy to increase reach and engagement.
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Automation and Workflow Setup: Hosting provided on our super fast platform.
Ongoing Management
Regular Updates and Posting of Content: Tailored to each platform to keep your audience engaged and informed.
Engaging with Followers: Responding to comments and messages to build relationships and trust with your audience.
Continuous Optimization: Optimizing posts for maximum visibility and reach based on performance analytics.
Social Media Analytics: Monitoring and analyzing social media metrics to track performance and adjust strategies.
Advertising Campaigns: Managing and optimizing social media advertising campaigns to maximize ROI.
Through comprehensive social media management, we enhance your pet business's online presence across multiple platforms. By creating and sharing engaging content, promptly interacting with your audience, and optimizing posts for maximum visibility, we help you build a loyal following, establish your brand as an authority, and drive business growth. The variety of platforms used will be tailored based on a detailed marketing study and your current social media state.
Listings and Directories Management
Initial Setup
Business Listings: Listing the pet business on relevant directories to increase visibility and reach.
Consistent Information: Ensuring all listings have accurate and up-to-date business details to build trust and improve search rankings.
Ongoing Management
Content Updates: Regularly updating listings with new content and reviews to keep them current and engaging.
Participation in Local Listings: Joining local business groups and listings to enhance credibility and networking opportunities on social media.
By managing your listings and directories, we ensure your pet business is easily found online, with accurate and engaging information that builds trust and attracts new customers.
Email Marketing
Initial Setup
Email List Building Automation Setup: Gathering emails through website sign-ups and client inquiries to build a strong subscriber base.
Ongoing Management
Regular Newsletters: Sending updates, tips, and offers to keep your audience engaged and informed.
Automation: Using tools for automated campaigns and tracking to streamline the process and ensure timely communication.
Through effective email marketing, we keep your audience informed and engaged with regular, targeted communication that drives conversions and customer loyalty.
Content Creation and Strategy
Initial Setup
Content Strategy: Developing a comprehensive marketing and content plan based on the four content pillars to guide all content creation efforts.
Ongoing Management
Monthly Blog Posts: Publishing educational articles, case studies, and pet care tips to provide value and improve SEO.
Regular Social Media Posts: Maintaining an active presence on all platforms to engage with your audience and promote your brand.
Email Newsletters: Keeping clients informed and engaged with regular updates and valuable content.
By developing and executing a strong content strategy, we provide valuable information to your audience, improve SEO, and maintain active engagement across all platforms.
Monitoring and Analytics
Ongoing Management
Regular Traffic and Engagement Reviews: Using tools like Google Analytics, Google Search Console, Ahrefs and MOZ to monitor website performance and user engagement.
Social Media Metrics: Tracking content performance to understand what resonates with your audience.
Email Marketing Metrics: Monitoring open rates, click-through rates, and conversions to measure the effectiveness of your campaigns.
Regular Reporting: Adjusting strategies based on data and feedback to continuously improve performance and achieve better results.
By continuously monitoring and analyzing your digital performance, we provide actionable insights and adjustments that enhance your online presence and drive business growth.
Unlock Your Pet Business's Full Potential – Contact Us Now!
Book a call with us to get free website audit and your online business assesement!
Website Development and Management
On-page and Off-page SEO Management
Google Business Profile Management
Social Media Management (Facebook, Instagram, TikTok, LinkedIn, YouTube, WhatsApp)
Logo and Branding Development
Listings and Directories Management
Email Marketing
Content Creation and Strategy
Monitoring and Analytics
Marketing study
Content plan
Marketing and Online Lead Gen Consulting
Weekly Reports and Audits
2500$ monthly worth of services
for 899$ monthly
With this package, you receive tailored services from specialists in the pet business niche, including a personalized marketing study and custom content creation. Each client is assigned a dedicated account manager who provides 24/7 support. This all-encompassing service ensures your pet business thrives online with strategic guidance and continuous optimization. For a monthly fee of $899, your business will benefit from a holistic approach to digital marketing, ensuring growth and success in a competitive market.
Pawsome Digital
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